Lead and Demand Generation
Give your company a competitive edge by providing your potential clients with webcasts that showcase your expertise and highlight ways you can meet their business needs.
TalkPoint’s webcasting platform provides robust reports on everything from demographic data collected at the time of registration to participation and engagement data logged during the webcast presentation. You can then use this valuable information to collect, rank and follow up with the leads you will generate.
Lead scoring is also integrated with the custom registration and survey setup of a webcast. A value can be assigned to each multiple choice answer, and every lead that registers for your event will receive a score, ranking them during reporting. Lead scoring is vital in helping you follow up with the right people after an event.