Business Uses

The possible business uses for webcasts are as limitless as the number of business models and industries.  Companies have made significant reductions in the cost of travel by using webcasts to expand the reach of—and in some cases replace—meetings that were traditionally held in conference centers and hotels.  Webcasts provide a more engaging option to voice-only conference calls and advances in technology mean there are plenty of opportunities for interaction, including polls, social media add-ons and testing modules. Publishers and member organizations are using webcasts as a valuable revenue stream that adds to their traditional offerings.